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Knowledge management (KM) is the subject of much literature, discussion, planning and some action. Effectively implementing a sound KM strategy and becoming a knowledge–based company is seen as a mandatory condition of success for organizations as they enter the era of the knowledge economy. Yet KM remains a broadly ill–defined term, with many, often disparate management theories, applications and technologies claiming a place under the KM banner. Read individually, the literature often presents a single view of what is a multifaceted topic. The KM spectrum has been developed to assist organizations in understanding the range of KM options, applications and technologies available to them. It provides a view of the totality and complexity of the various KM theories, tools and techniques presented in the literature. It provides a framework within which management can balance its KM focus and establish and communicate its strategic KM direction. This article introduces the KM spectrum as a synthesis of current KM theories, applications, tools and technologies described in the literature.

The threefold purpose of this paper is to reflect on the evolution and transformation of the Journal of Intellectual Capital (JIC) over the past 20 years, to project its future research directions, and, finally, to propose an IC ecosystem.

We adopted a combination of a narrative and a systematic review of 700 JIC papers appearing in the journal in its entirety, from Volume 1 (2000) to Volume 20 (2019). The categorization of topics is based on the frequency of keywords in the titles of the papers.

Scholars have proposed four stages of intellectual capital (IC) research: definition/awareness, measurement/management, implementation/strategy, and ecosystem. Over the past 20 years, a total of 16 special issues were published in the journal. The five topics with the highest paper counts in descending order are country-specific studies, concept papers, reporting and disclosure, measurement and performance. Four issues require the researcher’s special attention: theoretical development, IC research methodology, national intellectual capital, and data collection. An IC ecosystem is proposed to invite discussion and refinement. For future research, ecosystem-oriented and interdisciplinary research are suggested. Research design aimed at achieving Sustainable Development Goals are encouraged.

Intellectual capital research has implications for four major types of stakeholders, namely academia, government agencies, practitioners, and top management team of organizations. The major limitation of this research is that this review of twenty years of intellectual capital research is limited exclusively to the papers published in the JIC; IC papers published in relevant journals or conferences were not included.

This paper presents a comprehensive review of the articles published in the first 20 volumes of the JIC. The field of intellectual capital has evolved from the social construction of IC knowledge to IC knowledge diffusion and inheritance. Hopefully, a fully developed IC ecosystem will eventually emerge. IC researchers can position themselves in the IC research continuum and devise distinctive pathways to enhance their contributions to the transformation of IC research.

Many organizations are investing much time and effort in the management of quality. A few enlightened ones even have a vision to be the best. G. Howland Blackiston, the president of the Juran Institute, noted recently that, “All around the world companies are waking up to ‘quality’. Everyone is touting quality. Many are attempting it. Some organizations have gotten enviable results by using the concepts of ‘managing for quality’ dramatically to lower their costs, increase their profits and become more competitive in an increasingly competitive market. For these winners, quality has become an integral part of their business strategy”.

It is an arduous process for corporations to determine if social action advertising is a complementary fit with their respective brands. This study aims to explore opportunities and disadvantages when brands consider cause-related partnerships as part of their overall marketing strategy. There are motivators and detractors related to social actions promoted by brands. It is essential for organizations, institutions and corporations to better understand if, or when, to use advertising that contributes to the social good.

Phase one of the study was a qualitative analysis conducted through personal interviews. Coded passages from interviews were aggregated into themes, which later defined ten social action advertising measures. The second phase in the study was a quantitative analysis (N = 506) that tested consumer involvement with the social action advertisement “You Love Me.” The spot was designed for the Dr. Dre Beats brand, in response to the George Floyd murder in 2020.

Brands need to carefully examine their own histories, political associations and concern for all consumer segments, prior to evoking social change. Differentiations arising from political views and gender identity are discussed. Regressions indicate “social ads that use stereotypes” was the key significant predictor of emotional involvement. Consumers feeling “respected and represented in social action ads” was the key significant predictor of fact-based cognitive involvement. “Social action ads distorted through virtue signaling” were 38% more likely to effect brand purchase when consumers viewed the social action ad.

This is a nonfunded research study. Respondents who participated in interviews, and those selected for data collection, were solicited through convenience and judgmental nonprobability sampling. These data are racially and financially biased. Seventy-six percent of respondents in the racial variable were white; 51% stated they were “wealthy and have a lot of assets.” Neither variable is representative of the general population. In the future, researchers should collect a nonbiased stratified probability sample that would more closely reflect the general population and consumer audience.

This paper builds on the recommendations of Farrukh et al. (2021) who call for more published research in the areas of human rights violations and social change. The results of this study represent a cautionary tale. Political dogma within a polarized society has created pressure for chief marketing officers to integrate political values into brand values. The risk of creating adversarial factions has created a risky environment for brand developers and strategists (Mahoney, 2022).

AIP and FIZ Karlsruhe renew agreement. The American Institute of Physics (AIP), and Fachinformationszentrum Energie, Physik, Mathematik GmbH of Karlsruhe (FIZ Karlsruhe) in the Federal Republic of Germany, have announced the renewal of a seven‐year‐old agreement on scientific communications. The renewed agreement provides for improved international access to Physics Briefs, the computerised database of physics information.